Best Places to Invest in London - Property Deals Insight

What are the best areas to invest in London?

Looking to invest in the London property market? London is on the road to recovery following the Coronavirus pandemic and property prices look set to continue increasing over the next 3-5 years, making the city a great place for flip investments. There are so many options when looking at the London property market, so where is best to invest?

The list we have collated using Property Deals Insight data, based on average sale prices for 2-bedroom properties.


Southwark is a London borough that is home to many of London’s iconic landmarks including The Shard, The Tate Modern and Shakespeare’s Globe Theatre. Residents in Southward can not only soak up all the culture that London has to offer, but they can also enjoy some delicious eateries and the renowned Borough Market. The area has a range of modern and traditional homes including apartment blocks making it a great place to invest. For a 2-bedroom property in Southwark, the average price is £1,521,271, making it one of the most expensive places to invest.

Kensington and Chelsea

The Royal Borough of Kensington and Chelsea is one of the few London boroughs with royal status, which also means property prices have a royal price tag. This royal borough is the smallest in London and the second smallest district in England. Despite this the area is densely populated and is home to some of the most prestigious postcodes in London. These prestigious post codes include Notting Hill, Kensington, South Kensington, Chelsea and Knightsbridge. These highly sort after postcodes mean premium prices for property with a 2-bedroom property selling for an average of £1,341,413

This area is also a favourite with shoppers, particularly those who live in this sort after borough. Home to Harrods, Harvey Nichols and a plethora of high-end boutiques, making it a highlight for those who love to shop. As well as shopping, the borough is home to museums, universities and restaurants. The fantastic variety of shops, eateries, and places to soak up culture make it a great place to invest. This coupled with the fact that properties in the Royal Borough of Kensington and Chelsea are in high demand, makes it an investor’s paradise.

City of London

The City of London encompasses the financial district and is sometimes referred to as the Square Mile. This area has years of financial history and is home to some of the UK’s highest earners, making it a great option for investing. 

Around this area you can expect to find modern, new-build high-rise apartments as well as older properties that are full of character. Opting for an older property is great if you are looking for a renovation project as well as in an investment, especially as you are likely to see an increase in property value on completion on renovations. The average property price for a 2-bedroom home in the City of London is £1,360,552.


The heart of London, Westminster offers great investment opportunities. This affluent area is popular with professionals and continues to be one of the most popular areas for international businessmen and women to stay. The city is one of the UK’s leading business centres offering great networking, access to new talent and unrivalled access to financial professionals. 

In recent years the area has seen investment in its infrastructure and this coupled with the excellent connections, Westminster offers makes it a brilliant place for investors. One of the most expensive postcodes in London, 2 bedroom properties sell for an average of £1,196,320.


Camden may seem like an unlikely place to invest in London, however despite its alternative reputation, Camden is popular with bloggers and influencers. The influencer community now includes some of the highest earners in the county (and world) and investing in the areas they want to live and spend there time, is a great way to capture a relatively new demographic. Of course, Camden is also popular with musicians and artists thanks to its rich and diverse culture. Average rental income for in Camden is £2,445.

Camden is famed for its markets, filled with bright colours and independent businesses selling unique and bespoke products. The area also has a thriving food scene with flavours and dishes from across the globe as well as street performers and great live music venues. Paired with a pretty canal and some open green spaces, Camden is the complete package offering something to suit everyone, and a great option if you are looking to capture the younger rental market.

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