Generate And Customize Your Lead Magnet

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Incorporating the Lead Magnet

Welcome to the world of limitless possibilities in lead generation. At Property Deals Insight (PDI), we present our Valuation Lead Magnet Widget, a powerful tool designed to attract potential landlords and vendors, transforming them into hot leads for your estate and letting agency.

Adding the Lead Magnet to your website, whether through a QR code, customized link, or the Add to Website code snippet generator, is remarkably straightforward and can be accomplished with minimal disruption. We also offer assistance in working with your tech team to ensure a seamless integration.

How to Customize the Lead Magnet to Win More Instructions?

The Lead Magnet is a dynamic addition to your agency’s website. It provides visitors with an instant online property valuation and simultaneously generates valuable leads for you.

The days of traditional valuation request forms are long gone. Nowadays, both landlords and sellers are drawn to the idea of obtaining an instant online valuation, and PDI’s Lead Magnet enables agents to offer this with ease.

By featuring a clear and compelling call to action in the form of an Instant Valuation widget on your website, you not only increase your chances of engaging potential sellers or landlords but also reduce the risk of losing business to competitors or in out-of-office hours, thereby giving your business a 24×7 lead generation solution.

We’ve devised a simple three-step process to customize the lead magnet and seamlessly integrate it onto your Business Website in record time.

In this guide, we’ll walk you through the step-by-step process of generating your very own Lead Magnet, designed to attract more hot leads for your business while aligning with your branding and delivering precise property valuations.

Step 1: Customizing the Lead Magnet with Your Company Details:

We make it easy for you to tailor the Lead Magnet to your Agency’s brand. To have the instant valuation, complete with your branding, live on your website, follow these steps:

Your Company Name: This is a required field where you’d put your Agency Name.
Company Email: Enter the email where you want hot leads to be sent. This can be your sales team’s shared mailbox to respond quickly.
Company Address: Include your agency’s physical address.
Company Phone: Provide a phone number for users to call in case they prefer to pick up the phone and reach out to you.
Company Website: Enter your website or the “Contact Us/Scheduling” page where users will be redirected if they want to get in touch with you.
Company Logo: Upload a high-resolution logo for your agency.

Click on the Save Company Details Button to save your changes.

Step 2: Customizing the Lead Magnet's Branding and Colours:

Your Lead Magnet can be easily adapted to match the style of your website including your Branding Colours, Primary Tagline, and Call to Action. To customize the widget to your branding colours, follow these steps:

Click on the bar below “Heading Background and Tiles Colour” to select the colour shade that best matches your website and Agency Branding.
Customize the “Values and Icon” colour with a pop-up colour palette to ensure seamless integration with your branding.
You can customize the Primary Tagline (e.g., “Instant Property Valuation” or “How much is your home worth?”) of up to 45 characters and a Lead Magnet Call to Action, such as the “Ready for an in-home visit?” to suit your business and target customers.
Finally, click on the “Update Details” Button to save your changes or “Reset to Defaults” to start again. You can also preview your customized Lead Magnet as you update the details.

One you’re satisfied you can click the Generate Lead Magnet button to generate your dedicated Lead Magnet URL and QR Code.

Step 3: Using Your Personalized Lead Magnet:

Once you have generated your personalised lead magnet you have both options:

PDI-Hosted Personalised Lead Magnet landing page: You can use your PDI-hosted personalised Lead Magnet landing page, which is a dedicated webpage provided by Property Deals Insight. Any business generated on this page is directed to you. This is a great option if you don’t have a website, or if you are unable to make changes to your website or are still waiting to have one. It ensures that hot leads keep coming to you.
Embed Seamlessly into your business website: You also have the ability to embed the lead magnet seamlessly into your business website. This option allows you to integrate the Lead Magnet directly into your existing website, enhancing your online presence and lead generation capabilities without having to direct traffic to another webpage.
Additionally, you’ll receive your very own Lead Magnet QR code.

At the top of the page, you’ll find 3 options: “Add to Website”, “Update Lead Magnet URL” and “Click to Generate QR code.”

Add to Website: This will generate a quick code snippet which can be simply copy pasted into your website without writing a single line of custom code.
Update Lead Magnet URL: Customize the auto-generated URL to your preference (Note: Frequent changes are not recommended as it can render old URLs inactive.)
Generate QR Code: Create your own Custom QR Code for customers to scan and get their instant valuations. It’s a perfect addition for your marketing material, business cards, email signatures, front doors, etc. (Key Fact: Using PDI QR codes has been a great way for our customers to increase incoming leads by over 50%.)

Additional Features:

PDI’s Lead Magnet provides an instant and accurate home value estimate based on our state-of-the-art up-to-date data building customer trust and loyalty. Additionally, it offers a lead capture feature that provides real-time updates about interested leads.

As soon as a potential client uses your customized Lead Magnet, you receive an instant alert, including their full contact details, a copy of the branded email that gets sent to your customer’s inbox, property details, and the valuation they’ve been given. This supercharges your approach, allowing you to connect with a ‘hot lead’ instantly and effectively, doubling your chances of winning new instructions.

We recommend using your personalised lead magnet as the core basis of your marketing effort, SEO, PPC and share on your socials to increase traffic and leads and best results.

Hot tip 1: Combine the Lead Magnet with our prospecting tools to reach out to leads that are 10x more likely to convert.

See how customers are benefiting from the Lead Magnet

How to Embed PDI Valuation Widget on Your Website

In this guide, we’ll show you step-by-step how to embed our Valuation Widget on your website, so you can easily generate leads and provide your visitors with accurate property valuations.